Shelby Mason

About me

Senior Product Designer

  • Small town, CT > Rochester, NY > Portland, OR
  • BFA in New Media Design from RIT
  • A connoisseur of the cute & cozy

I'm a curious person drawn to understanding people and their experiences. I like learning how things work, being creative, and finding ways to make life easier for myself and others. I believe that good design can help provide a sense of peace.

I have 8 years of experience in user research and software product development, with an emphasis on data and sustainability initiatives. I enjoy working with diverse teams to address complex challenges through human-centered design and an ever-growing toolkit.

View résumé
Shelby Mason bundled up in a winter coat, with a city skyline behind her

Hi there, I'm Shelby :)

Expertise

  • Visual Design
  • Data Visualization
  • User Research
  • Usability Testing
  • Human-Centered Design (HCD)
  • Brainstorming
  • Branding

Familiar tools

  • Claude
  • Replit
  • Figma
  • Adobe Suite
  • Atlassian (Confluence, Jira)
  • Notion
  • Coda

Education

  • Rochester Institute of TechnologyNew Media Design, BFAVisual Culture minor, English immersion

Design philosophy

I work closely with customers, product managers, and engineers to validate hypotheses and proposed solutions. It's a multidisciplinary effort grounded in empathy, curiosity, and iteration.

Design is a pillar, not a service

I push for design to sit as an equal partner alongside product and engineering, a three-legged stool rather than an afterthought. In practice that's meant driving teams onto a shared design tool, running weekly critiques, and opening public feedback channels so design decisions stay visible and collaborative.

Measure both the numbers and the narrative

Success is quantitative and qualitative at once. I look at usage data and business metrics alongside direct feedback from users and internal teams, and I weigh accessibility and sustainability as real success criteria, not nice-to-haves.

Iterate in the open

Sustainable process beats a perfect first draft. I favor tight feedback loops like brainstorms, hackathons, and retrospectives that make it easy to course-correct quickly instead of committing hard to an early idea.

My Career Journey

Apr 2024 – Present

Optro

Current

Senior Product Designer

Formerly AuditBoard, which was acquired and rebranded to Optro during this role

As a member of the design team at Optro, I am responsible for the user experience of multiple product solutions.

  • Partnering with customers and cross-disciplinary teammates to understand and address user pain through investigating, developing, testing, and iterating on product solutions
  • Working to help move teams from working in siloed experiences and tooling to more collaborative processes
  • Established a weekly design “riffing” session to share out, gather feedback, and knowledge transfer across teams continuously

Apr 2022 – Mar 2024

Measurabl

Senior Product Designer

Promoted to Senior Product Designer, August 2023

Worked on a product team that included designers and product management in direct partnership with engineering. Responsible for instituting discovery efforts and collaborating in the development and delivery of Measurabl’s product suite.

  • Led design for multiple product pillars and supported the advancement of the unified design system
  • Conducted design audits and planning sessions for the harmonization of products as Hatch Data joined the Measurabl experience
  • Drove the adoption of Figma for the company’s collaborative design tool
  • Established design “office hours” and critique for cross-team collaboration and feedback

Jun 2019 – Apr 2022

Hatch Data

Product Designer II

Promoted to Product Designer II, January 2022; acquired by Measurabl in April 2022

Worked as a founding designer responsible for the branding and user experience of Hatch Data. Working closely with the engineering, data science, customer success, and consulting teams, successfully launched a product for customers within the first year of operation, with the user experience cited as a key differentiator. Acquired by Measurabl in April of 2022.

  • Established product logo and branding
  • Brought concepts to product for both web and mobile user experiences
  • Prepared presentations and high-fidelity mock-ups for internal and external audiences

May 2018 – Jun 2019

Enel X

User Experience Designer

Promoted from Design Intern to User Experience Designer, March 2019

Collaborated directly with the Senior UX Designer to improve the usability and functionality of Enel X’s web and mobile products through prototyping, iteration, and user testing.

  • Re-designed the mobile application’s navigational components
  • Participated in product discovery and user testing calls
  • Experimented with alternative designs for existing solutions

Sep 2017 – May 2018

RIT Saunders College of Business

Marketing Designer

Supported the Marketing and Communications department in creating and organizing design materials that best portray the college’s events and initiatives.

Get in touch

Have a project in mind or just want to say hello? Send me a message, or reach me directly at hello@shelby-mason.com.