Shelby Mason

Leading end-to-end product design for enterprise platform initiatives, turning complex data and technical workflows into intuitive, user-centric experiences.

• Facilitating continuous feedback channels for the design organization as well as product teams
• Working in close partnership with product management, engineering, and UX research to guide discovery, design execution, and feature validation across the platform suite

Responsible for translating complex sustainability data and user needs into intuitive digital workflows, ensuring cohesive user experiences.

• Led product discovery initiatives in close partnership with product management and engineering to define feature scope and address core user needs
• Partnered directly with product and engineering leadership to redesign and integrate user experiences across Measurabl’s enterprise sustainability software suite

Served as founding designer, establishing the initial core branding, visual identity, and end-to-end user experience for the Hatch Data platform.

• Partnered closely with engineering, data science, customer success, and consulting teams to translate complex technical requirements into user-friendly interfaces
• Co-created a high-impact platform whose user experience served as a key market differentiator, leading to the company’s acquisition by Measurabl

Enhanced the user experience of Enel X's web and mobile products through end-to-end prototyping, iterative design, and comprehensive usability testing.

• Worked directly with senior design leadership to map user journeys and deliver high-quality interface concepts across multiple digital platforms
• Validated design decisions using qualitative feedback from user testing, resulting in improved feature workflow efficiency

Designed print and digital assets for Saunders College of Business, promoting academic programs, student recruitment, and university-wide events.

• Collaborated with the Marketing and Communications team to convert marketing objectives into visually compelling graphics and branded content
• Managed end-to-end design production for promotional materials while maintaining strict adherence to university brand guidelines

• Brand & Strategy: Help lead integrated marketing and communication strategies to elevate brand visibility, raise awareness for rabbit welfare, and drive community engagement
• Content & Channels: Oversee digital content creation across email, website, and social media channels to inform the public about rabbit adoption, care, and advocacy initiatives
• Outreach & Campaigns: Design and execute targeted marketing campaigns to support fundraising efforts, adoption drives, and volunteer recruitment

• Leadership & Care: Served as Person-In-Charge (PIC) for weekly caregiving shifts, managing daily shelter operations, ensuring high standards of animal care, and overseeing shift volunteers and protocols
• Committee Leadership: Led the Events Committee as Committee Chair, driving strategic planning, organization, and execution of fundraising and community outreach events
• Event Planning & Collaboration: Spearheaded event logistics, cross-functional coordination, and volunteer scheduling to boost community engagement and support organizational goals